Spot
2024
Creative and brand direction for Spot. Designed for life in motion, Spot provides bespoke insurance solutions for the outdoor industry.
Spot content created in collaboration with copywriter Alison Munshower.
Site created in collaboration with Zach Ogaard. See it here.
Partners: Ikon Pass, USA Cycling, USA BMX, Alpenglow Expeditions, Majestic Heli Ski, Powder Mountain, Jackson Hole, Blister, National Ski Patrol and Outside+
Highlights: Glade x Spot goggle design, 4x4 Sprinter wrapped, joined POW’s Brand Alliance, sponsored Austin Smith’s Antarctic expedition, supported several athletes and their independent projects, redesigned getspot.com, created ownable and authentic content for our channels, produced collaborations with Season Eqpt., Rapha, Rumpl and Ori Magazine, started a Team Spot travel grant program
Spot content created in collaboration with copywriter Alison Munshower.
Site created in collaboration with Zach Ogaard. See it here.
Partners: Ikon Pass, USA Cycling, USA BMX, Alpenglow Expeditions, Majestic Heli Ski, Powder Mountain, Jackson Hole, Blister, National Ski Patrol and Outside+
Highlights: Glade x Spot goggle design, 4x4 Sprinter wrapped, joined POW’s Brand Alliance, sponsored Austin Smith’s Antarctic expedition, supported several athletes and their independent projects, redesigned getspot.com, created ownable and authentic content for our channels, produced collaborations with Season Eqpt., Rapha, Rumpl and Ori Magazine, started a Team Spot travel grant program
TroutRoutes
2022
Brand Identity for TroutRoutes, a mapping and resourcing platform that empowers trout anglers with information to help them go further and discover new waters, new places and new faces.
Creative direction by Tanner Stofferahn.
Update: onX, a pioneer in outdoor digital navigation, announces its acquisition of TroutRoutes, the industry’s leading mapping resource for fly fishing enthusiasts. By bringing TroutRoutes into its portfolio, onX gains momentum as it enters a new market this spring with the upcoming launch of its newest app, onX Fish. Together, TroutRoutes and onX Fish will address the needs of 45.8M freshwater anglers across the United States.
Creative direction by Tanner Stofferahn.
Update: onX, a pioneer in outdoor digital navigation, announces its acquisition of TroutRoutes, the industry’s leading mapping resource for fly fishing enthusiasts. By bringing TroutRoutes into its portfolio, onX gains momentum as it enters a new market this spring with the upcoming launch of its newest app, onX Fish. Together, TroutRoutes and onX Fish will address the needs of 45.8M freshwater anglers across the United States.
Target Art Installation
2017
Creative direction for Target’s artist installation program.
Cody Hudson / Chicago
Geoff McFetridge / Los Angeles
Nate Harris / Philadelphia
Cody Hudson / Chicago
Geoff McFetridge / Los Angeles
Nate Harris / Philadelphia
Ten & Two Co.
2020
Ten & Two Co. is a studio focused on representing the understated landscape of skiing and fly fishing in Flyover Country.
Co-founded with Brian Slater.
Check out the IG for more projects and good times.
Co-founded with Brian Slater.
Check out the IG for more projects and good times.
Northern
Frameworks
Frameworks
2018
Brand design for Northern Frameworks, a fully custom and made-to-order titanium and steel bike frame company located in Minnesota.