Fly Fishing
Climate Alliance
Identity for the Fly Fishing Climate Alliance.  FFCA  is made up of guides, shops, lodges and brands who have taken a pledge to be carbon neutral by 2030.

Gould Standard
Fly Casting
Identity for Gould Standard Fly Casting. Whitney Gould is a 6 time Spey-O-Rama world casting champ, and considered one of the worlds best two-handed casters.

Ten & Two Co.

Ten & Two Co. is a personal studio project focused on representing the recreational activities of Flyover Country by using thoughtful and stylized aesthetics. 

Visit us here.

Brand idenity, packaging system and spatial design for Northern Coffeeworks, a coffeeshop located in Minneapolis, Minnesota. #adventurecoffee

Keep Fish

No Fish Dry July campaign for Keep Fish Wet, a 501(c)3 nonprofit, dedicated to promoting the use of science-based best practices to catch, handle, and release fish. We worked closely with KFW to develop this national challenge to not take a single fish picture during the warmest month of the year. The goal was twofold; release the fish back in the water as quick as possible to ensure its safe return and change the social norm of needing a “grip n grin” of your capture. In lieu of a fish pic, we encouraged participants to capture all of the other beautiful aspects of fly fishing— your water, journey, gear, and friends.

The campaign was shared by @patagonia_flyfish, @troutunlimited, @sweetwaterbrew, @unitedwomenonthefly along with numerous fly shops and brands around the country.