Spot
2024
Creative and brand direction for Spot. Designed for life in motion, Spot provides bespoke insurance solutions for the outdoor industry.
Partners: Ikon Pass, USA Cycling, USA BMX, Alpenglow Expeditions, Majestic Heli Ski, Powder Mountain, Jackson Hole, Blister, National Ski Patrol and Outside+
Highlights: Glade x Spot goggle design, 4x4 Mercedez Sprinter wrapped, joined POW’s Brand Alliance, sponsored Austin’s Smith Antarctic expedition, supported several athletes and their independent projects, redesigned getspot.com, created ownable and authentic content for our channels, produced collaborations with Season Eqpt., Rapha, Rumpl and Ori Magazine, started a Team Spot travel grant program
Spot dot com redesign here.
Partners: Ikon Pass, USA Cycling, USA BMX, Alpenglow Expeditions, Majestic Heli Ski, Powder Mountain, Jackson Hole, Blister, National Ski Patrol and Outside+
Highlights: Glade x Spot goggle design, 4x4 Mercedez Sprinter wrapped, joined POW’s Brand Alliance, sponsored Austin’s Smith Antarctic expedition, supported several athletes and their independent projects, redesigned getspot.com, created ownable and authentic content for our channels, produced collaborations with Season Eqpt., Rapha, Rumpl and Ori Magazine, started a Team Spot travel grant program
Spot dot com redesign here.
Frank
2022
Identity for Frank, a design driven home goods and furniture store with a focus on the urban eclectic space.
Tagline by the Mike Behrends.
Tagline by the Mike Behrends.
Northern
Frameworks
Frameworks
2018
Brand design for Northern Frameworks, a fully custom and made-to-order titanium and steel bike frame company located in Minnesota.
Northern
Coffeeworks
Coffeeworks
2019
Idenity, packaging and spatial design for Northern Coffeeworks, a coffeeshop located in Minneapolis, Minnesota. #adventurecoffee
Packaging copywriting by Mike Behrends
Packaging copywriting by Mike Behrends
Target Art Installation
2017
Creative direction for Target’s artist installation program.
Cody Hudson / Chicago
Geoff McFetridge / LA
Nate Harris / Philadelphia
Cody Hudson / Chicago
Geoff McFetridge / LA
Nate Harris / Philadelphia