Spot
2024
Creative and brand direction for Spot. Designed for life in motion, Spot provides bespoke insurance solutions for the outdoor industry.

Spot content created in collaboration with copywriter  Alison Munshower.

Site created in collaboration with Zach Ogaard. See it here.

Partners: Ikon Pass, USA Cycling, USA BMX,  Alpenglow Expeditions, Majestic Heli Ski, Powder Mountain, Jackson Hole, Blister, National Ski Patrol and Outside+

Highlights: Glade x Spot goggle design, 4x4 Mercedez Sprinter wrapped, joined POW’s Brand Alliance, sponsored Austin’s Smith Antarctic expedition, supported several athletes and their independent projects, redesigned getspot.com, created ownable and authentic content for our channels, produced collaborations with Season Eqpt., Rapha, Rumpl and Ori Magazine, started a Team Spot travel grant program

Northern
Frameworks
2018
Brand design for Northern Frameworks, a fully custom and made-to-order titanium and steel bike frame company located in Minnesota.

Northern
Coffeeworks
2019
Idenity, packaging and spatial design for Northern Coffeeworks, a coffeeshop located in Minneapolis, Minnesota. #adventurecoffee

Packaging copywriting by Mike Behrends


Target Art Installation
2017

Creative direction for Target’s artist installation program.


Cody Hudson / Chicago

Geoff McFetridge / LA

Nate Harris / Philadelphia

Target Winter X Games Chalet
2015

Creative direction and design for the Target Chalet, a basecamp for athletes, and their families and friends during the week long event.

Created with Amanda Clark, Julie Roche and Mike Behrends

Produced by Rush River Scenic